Marketing Plan of Private Country Club

Marketing Plan of Private Country Club Introduction The purpose of this report is to prepare a marketing plan for the Private Country Club in Saudi Arabia and this club has different facilities including gym, pool, spa, ballrooms, sport center, food courts, and so on.Advertising We will write a custom report sample on Marketing Plan of Private Country Club specifically for you for only $16.05 $11/page Learn More Marketing Plan SWOT Analysis of the Private Country Club Figure 1: SWOT analysis of the Private Country Club Source: Self generated Strengths This club would have a number of strong points, such as – Wide range of products and services would help the club to attract target customers within very short period; It will recruit well-trained and efficient employees; The environment of this club would be outstanding; The management of this club would try to provide services at reasonable price; Innovative ideas, location of this club, strong supply chain management, efficient human r esources, business structure, and integrity of the management would also be potential strengths of this club. Weaknesses This club would face some internal problems – It would be difficult to start business in KSA due to high operating cost for rent of the shop, remuneration of employees, taxes, legal costs, and so on; Lack of experience of some employees and top management; High price of the products and services would reduce customer base; Technological problems, and lack of budget for promotional activities are other weakness for this club; Opportunity This club would experience enormous opportunities Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketers of this club would consider different marketing strategy for different services to gain competitive advantages by drawing attention of both local and foreign customers; This club has the opportunity to open new outlet in new area to expand its business; This private club would include a small sports zone and food courts, then many parents would be interested to come here for refreshment; Threats This club has also many external threats besides potential scopes – It would be difficult for this club to develop strong brand image and loyal customer base because a number of competitors offer similar products and services in this market; The purchasing power of the customers has decreased due to global financial crisis; as a result, it would be difficult for the entrepreneurs to carry on business in such economic condition. Marketing Mix Product The country club business will mainly offer services though it will also include different products; however, the key services will include facilities like gym, pool, spa, cigar lounge, business areas, ballrooms, food courts, and sport activities. Price The country club business will set the prices of the products and services by keeping the idea about the quality and production costs of its offerings in mind; however, it will also consider the income levels of its target customers in the Kingdom of Saudi Arabia, that is, their purchasing power parity. Place At first, the placement of this club will be made at a busy city center in the capital of Saudi Arabia, that is, Riyadh; however, the owners have plan that after it turns into a profitable business, they would expand the business all over the country by placing new club buildings in different places. Promotion The business will promote itself through different media, for instance, it has plans to offer promotional packages depending on Eids, new year festivals, Christmas Eve, mothers day, fathers day, etc. for attracting more and more customers. PESTEL analysis Figure 2: PESTEL Analysis of private country clubAdvertising We will write a custom report sample on Marketing Plan of Private Country Club specifically for you for only $16.05 $11/page Learn More Source: Self-generated Political Factor The current political condition of the Kingdom of Saudi Arabia is quite stable and ideal for setting up a new business; in addition, the taxation policy of the government of Saudi Arabia is quite liberal for the corporate world. However, it is important to bear in mind that the political factors of the country are greatly related to religious and other ethical issues; as a result, it is important for this private country club business not only to comply with the rules and regulations of the country, but also to comply with its political customs and conventions. Economic Factors The economic factors of Saudi Arabia is encouraging for the new private country club as the people of this area are wealthy enough to spend money for their fitness, and for other services like gym, pool, spa, cigar lounge, business areas, ball rooms, food courts, and sport activities. The Saudi economy has based on highly expensive oil resources and so Saudi people experienced huge economic growth in recent times (for example, the people of KSA benefited from the highest oil price of $47 per barrel even during the recession); therefore, most customers have strong purchasing power; additionally, other indicators like the national GDP are impressive as well Social Factors It is important to note that Saudi Arabia is a highly conservative country that follows strict Muslim rules and regulations in the social life; however, this means that although the country club business will try to obey the Islamic traditions, it is doubtful to what extent the people of this country will take its facilities like pool, spa, ballrooms, etc. positively. Technological Factors It is notable that Saudi Arabia has improved greatly in terms of technological advancements as the success of the club highly depends on the integration of modern technologies, the entrepreneurs of this business will use advance technologies to execute promotional and other m arketing strategies; moreover, introduction of IT will develop its supply-chain, quality of services, and customer-relationship management.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Environmental Factors The club will focus on environmentally friendly services and its owners will highly comply with their corporate social responsibilities to ensure environmental sustainability; at the same time, the club will efficiently dispose waste materials, and control draining and carbon emission. Legal Factors The legal system of Saudi Arabia has developed in accordance with the Islamic law and all citizens and businesses are bound to follow the rules; at the same time, the entrepreneurs of the club also need to follow the law strictly to form the business and carry out the function in accordance with it. BCG matrix of The Private Country Club: The following figure shows the position of the Private Country Club in BCG matrix- Figure 3: BCG matrix of The Private Country Club Source Self generated Stars: Many competitors in Riyadh occupy this segment due to high growth rate and high-relative market share; Question marks: The above figure demonstrates that Private Countr y Club occupies this segment as a new business; however, the management of this club would try to change its position to stars; Cash cows: this position has not matched with the position of this club; Dogs: According to the figure 2, the position of Dog indicates that it experiences both low market share and market growth; so, it should require huge investment to recover market position Porter five forces of Private Country Club The competitive position of the Private Country Club in accordance with Porter’s five forces has presented below Figure 4: Porter’s five forces for The Private Country Club Source: Self generated Bargaining power of buyer This power is high for the Private Country Club as customers can select different companies for different services, for instance, there are some food courts and sports zone in KSA, so, the demand of this club depends on so many external factors like brand image, quality, rapid services, product price, and so on. Threats of new entrants The threats from new entrants are moderate in the industry because setting up requires a large amount of fund, while newcomers lack sufficient knowledge and expertise; however, the government is business friendly, which means the newcomers get some benefits overall. Bargaining Power of Suppliers Suppliers of the company play vital role to establish and develop a business because operating costs and service quality mostly rely on this issue; however, the supplier’s power is moderate because supplying of the product particularly machinery and other necessary equipment for gym, spa, sport activities, and food courts are available all over the world. Rivalry among competitors This power is too high for this club; Threats of substitute product This power is moderate for this club because there are many clubs in KSA, but most of the clubs provide gym and sport facilities while this Private Country Club would offer more services to attract customers like food courts, b usiness areas and ballrooms would serve multi purposes.

Love Themes in Romeo and Juliet

Love Themes in 'Romeo and Juliet' Romeo and Juliet has become forever associated with love. The play has become an iconic story of love and passion, and the name â€Å"Romeo† is still used to describe young lovers. Shakespeare’s treatment of love in the play is complex and multifaceted. He uses love in its many guises to thread together the key relationships in the play. Fickle Love Some characters fall in and out of love very quickly in Romeo and Juliet. For example, Romeo is in love with Rosaline at the start of the play, which is presented as an immature infatuation. Today, we might use the term â€Å"puppy love† to describe this. Romeo’s love for Rosaline is shallow, and nobody really believes that it will last, including Friar Laurence: Romeo. Thou chidst me oft for loving Rosaline.Friar Laurence. For doting, not for loving, pupil mine. Similarly, Paris’ love for Juliet is borne out of tradition, not passion. He has identified her as a good candidate for a wife and approaches her father to arrange the marriage. Although this was the tradition at the time, it also says something about Paris’ staid attitude towards love. He even admits to Friar Laurence that in his haste to rush the wedding through he hasn’t discussed it with his bride-to-be: Friar Laurence. On Thursday, sir? the time is very short.Paris. My father Capulet will have it so;And I am nothing slow to slack his haste.Friar Laurence. You say you do not know the ladys mind:Uneven is the course, I like it not.Paris. Immoderately she weeps for Tybalts death,And therefore have I little talked of love; Romantic Love Our classic idea of romantic love is embodied in Romeo and Juliet. Shakespeare presents this as a force of nature, so strong that it transcends societal conventions. This idea is established in the play’s prologue with the line â€Å"a pair of star-crossed lovers take their life.† Perhaps Romeo and Juliets love is fate - there love is given cosmic significance which can, therefore, overturn the social boundaries of â€Å"fair Verona.† Their love is disallowed by the Capulet and Montague households, and Juliet is to marry Paris – Yet, they inevitably find themselves drawn together. Other Types of Love Many of the friendships in the play are as sincere as Romeo and Juliet’s love for one another. The close relationships between Juliet and her Nurse, and between Romeo, Mercutio and Benvolio are meaningful and heartfelt. They care deeply for another and protect each others honor – this ultimately costs Mercutio his life. This platonic love is offset by the sexual innuendos made by some characters – particularly Juliet’s Nurse and Mercutio. Their view of love is earthy and purely sexual, creating an effective contrast with Romeo and Juliet’s romanticism.

Ethical Decision Making Process Essay Example | Topics and Well Written Essays - 250 words

Ethical Decision Making Process - Essay Example On one hand, she could choose to pay the customs agent $500 and have the customs process expedited faster. Secondly, Jane could choose to be honest and politely request for her case to be handled on first. The third option would involve being fair to everyone and standing in the queue to wait for her turn. A careful evaluation of each option gives a clear picture of the consequences. In the first option, if Jane chooses to pay the customs agent, she would be committing an irregularity in light of the organizational rules and policies. Such a decision would raise economic, legal and ethical issues that may malign the name of the employer. From an economic standpoint, Jane would be able to earn $1 million to the firm and individual bonuses. Legally, corruption is illegal and punishable under the law and such an action would be illegal. The ethical issues related to corruption are unacceptable. The decision would be immoral. If Jane chooses to be honest and politely request for her case to be handled first, there are no legal issues. Kindly asking people to allow her move faster in the line makes no harm. From an ethical perspective, kindness and honesty are virtues commonly associated with good behavior. The second choice is ethical acceptable. If her request is accepted, the economic benefits described in the first choice will be realized. Thirdly, if Jane chooses to stand in the queue and wait for her turn, the economic benefits described for the first and second options would be lost. The employer would lose $1 million and Jane would not qualify for the bonus payments. The third option has no legal issues and is ethically sound. The action creates no harm to others and is consistent with company policy of ‘being fair to others’. The best alternative would be for Jane to politely and kindly request for her case to be handled first. The ethical intensity of the action prescribed for Jane takes into consideration factors such as the magnitude of

To read the syllabus and write about your oppinions Coursework

To read the syllabus and write about your oppinions - Coursework Example Quite often, I disagree with the writers and many a times, I feel that the writers of novels and scripts tend to project their personal opinions in their texts. Those opinions are understandably motivated by their personal experiences, but the writers tend to make a biased approach about discussing the subjects. Such exercises would provide me with a platform to criticize the writers and project my own response to their texts, which would be satiating and interesting. The syllabus suggests that the developers have not only carefully selected the course content, but have also planned and scheduled the delivery by students at different points throughout the course. The contents and exercises have been declared week by week in order to provide the students with a thorough insight into the course from the outset. It is great that the course content or any exercises mentioned in the syllabus. A very important part of the syllabus is the way students’ performance would be analyzed and graded. The grading as mentioned in the syllabus is well-suited to a class at college level and does justice to the activities both that are conducted within the class and outside. Another very appealing aspect of the syllabus is the fact that the professor has clearly outlined the assignments’ criteria and formats right from the beginning. This will help the students develop their assignments to the point. Also, the grading will be fair as everybody would have submitted the assignments in the same format. The syllabus addressed the requirements of a college-level English program and is centered around a range of essentials that include but are not limited to the research process, finding and quoting credible sources, mechanics of writing, and developing an understanding of diction and rhetoric. I am eagerly looking forward to the leadership roles my class-mates and I will be assigned by the professor in the class. Such activities not only enhance group

Opportunity Network Application Essay Example for Free

Opportunity Network Application Essay The best-selling author and motivational speaker Roger Crawford once said, â€Å"Being challenged in life is inevitable, being defeated is optional.† I have encountered numerous obstacles in my life, but none were as difficult as learning my second language, English. When I moved to the United States in 2009, I knew no English. Thus, my dad enrolled me into a bilingual school, hoping that I would learn English quickly with the help of Chinese-speaking teachers. Instead, all of my classmates spoke in Chinese and so I learned English much more slowly. By the time I entered high school, my relatively poorer English skills prevented me from doing homework efficiently and making friends. After half a year, my teachers noticed how depressed I was. They helped boost my self-esteem by complimenting my academic achievement. That was when I realized I had strengths, too. I began striving for excellence, because I realized that my dedication and hard work would ultimately be recognized and rewarded. Gradually, more classmates talked to me and I began to feel like I belonged in my community. I am grateful for this challenge as it opened my heart and taught me to be determined. Not only do I like making new friends, I also like challenges. Even though some challenges seem beyond my reach, I demand myself to do the best I can. I don’t always succeed, but I see each challenge as a learning experience. I know that, as a Chinese proverb says, an intense storm is always followed by a beautiful rainbow.

Difference Between Greek and Roman Warfare :: essays research papers

DIFFERENCE BETWEEN GREEK AND ROMAN WAREFARE   Ã‚  Ã‚  Ã‚  Ã‚  The main difference between Greek and Roman warfare was the formations that they fought in. The Grecian armies all used the phalanx as a fighting formation while the Romans used the maniple. The phalanx was one mass formation that consisted of infantry eight deep. The maniple formation was actually a group of formations in a checkerboard pattern. Each maniple consisted of about 120 men and when employed in Italy, the Romans used thirty maniples. The maniple proved to be a better formation, because the phalanx left no room for maneuvering after engagement.   Ã‚  Ã‚  Ã‚  Ã‚  The Greeks basic soldier was a foot soldier that was trained for close combat. The basic combat soldier in Rome was a horse rider and an expert bowman. This was also due in part to the increase in technology as well. The Grecian hoplite would also carry a spear that compared to the Roman pilum as a predecessor. The pilum was much longer and could be thrown a lot further.   Ã‚  Ã‚  Ã‚  Ã‚  Another difference in warfare was the way that the different regions treated their opponents after a victory. The Greeks would enslave and control a defeated people while the Romans would not treat a defeated nation as slaves, but would â€Å"invite† them to ally and basically become part of Rome. This was the case of the Sicilians after they were defeated during the first Punic War.   Ã‚  Ã‚  Ã‚  Ã‚  The Roman Empire split into two different empires, the eastern or Byzantium and the western. The two empires mirrored each other politically, but not religiously. The Greeks never allowed themselves to split territory into two different powers, although some Greek city-states had dual kings, but never on a national level.   Ã‚  Ã‚  Ã‚  Ã‚  The political system of both Roman empires was based on virtue and the republic was founded with the Senate as the center. The magistrates were elected annually and also had control of the armies. The key to Roman superiority was the patriotism and training and drills.

Fahrenheit 451

This woman had a tremendous impact on Montag. She burned with her books. When he is talking with Mildred about it later, he says â€Å"There must be something in books, things we can't imagine to make a woman stay in a burning house, there must be something there. You don't stay for nothing. † (pg 51) Mildred tries to say that the woman was simple-minded and that it is water under the bridge. Montag knows that the experience will last him a lifetime. He cannot put it out of his mind. He goes on to explain that for the first time he realized that a man wrote the books He had to think them up and put them down on paper, and then he came along and in two minutes burned it all up and it was over. It seriously bothered him. montag becomes kinder: he sees the self-destructing, depressed people and is affected by them, instead of merely moving on in his life and not caring. He is so moved by his new change that he states, â€Å"It doesn’t matter what you do, so long as you change something from the way it was. he decides to stand for a real purpose: he decides to rebell against this terribly corrupted government by remembering his book. Quote: It didn't come from the Government down. There was no dictum, no declaration, no censorship, to start with, no! Technology, mass exploitation, and minority pressure carried the trick, thank God. Today, thanks to them, you can stay happy all the time, you are allowed to read comics, the good old confessions, or trade journa ls. Quote: If they give you ruled paper, write the other way. Fahrenheit 451 Most people today think nothing of knowledge and take it for granted because they think it is easy to gain. In fact, many young adults tend to resist gaining knowledge and would rather entertain themselves with games, television or partying. However, authors Ray Bradbury and Stephen Vincent Benet would pity their indifference. In science fiction story, Fahrenheit 451, Bradbury tells the story of Guy Montag whose search for meaning and knowledge leads him to make difficult decisions throughout his journey. In â€Å"By the Waters of Babylon† a science fiction story, a boy, John, discovers the truth while on a journey to become a man. Both stories teach an important lesson about gaining knowledge, that it cannot be gained passively-it requires sacrifice. Primarily, both stories show that the cost to gain knowledge is to lose part of one’s old self. In Fahrenheit 451, we see the main character, Montag, doing actions that require him to abandon his old routines. He had to give up his job, his wife, and his house to gain the books and knowledge he so desires. Bradbury quotes Montag in his description stating, â€Å"You want to give up everything? After all these years of working, one night, some women and her books-,† (page 51). This quote shows that Montag wants to quit his job just for the sake of gaining books and finding knowledge so he can be happier. This is necessary to gain knowledge because it shows how he had to abandon of all the stuff he did over so many years because he can’t gain knowledge with the other luxurious life right in front of him. He needed to let it go so he won’t go back to it. Montag did not quit his job at that point (but did later) because of opposition from his wife, Mildred, but learned that he had to let go of Mildred because she did not want to gain knowledge. Similarly, â€Å"By the Waters of Babylon† is like Fahrenheit 451 when approaching this idea of losing part of one’s old self. John, the main character is on a journey to become a man. He wants to gain knowledge and truth. He must go to a forbidden land where the Gods used to live, but soon finds out that they were men before his time. Benet mentions John in the following quote, â€Å"It is not for the metal alone we go to the Dead Places now—there are the books and the writings. They are hard to learn. And the magic tools are broken-but we can look at them and wonder. At least, we can make a beginning,† (page 509). This is when John finds out the truth and decides to abandon his old life. He finds this necessary because he knew the truth and knew that he can no longer follow his old life because it wasn’t true. He wants to make a new beginning and begin right where the â€Å"gods† left off but more slowly. He wants it slowly because he knows that too much knowledge will eat anyone up. All in all, both stories show that losing part of one’s old self is necessary in order to gain knowledge. Without doing so, the journey will be more difficult. In addition, one must take risks in order to gain knowledge. not finished lost other part Fahrenheit 451 Fahrenheit 451 Most people today think nothing of knowledge and take it for granted because they think it is easy to gain. In fact, many young adults tend to resist gaining knowledge and would rather entertain themselves with games, television or partying. However, authors Ray Bradbury and Stephen Vincent Benet would pity their indifference. In science fiction story, Fahrenheit 451, Bradbury tells the story of Guy Montag whose search for meaning and knowledge leads him to make difficult decisions throughout his journey. In â€Å"By the Waters of Babylon† a science fiction story, a boy, John, discovers the truth while on a journey to become a man. Both stories teach an important lesson about gaining knowledge, that it cannot be gained passively-it requires sacrifice. Primarily, both stories show that the cost to gain knowledge is to lose part of one’s old self. In Fahrenheit 451, we see the main character, Montag, doing actions that require him to abandon his old routines. He had to give up his job, his wife, and his house to gain the books and knowledge he so desires. Bradbury quotes Montag in his description stating, â€Å"You want to give up everything? After all these years of working, one night, some women and her books-,† (page 51). This quote shows that Montag wants to quit his job just for the sake of gaining books and finding knowledge so he can be happier. This is necessary to gain knowledge because it shows how he had to abandon of all the stuff he did over so many years because he can’t gain knowledge with the other luxurious life right in front of him. He needed to let it go so he won’t go back to it. Montag did not quit his job at that point (but did later) because of opposition from his wife, Mildred, but learned that he had to let go of Mildred because she did not want to gain knowledge. Similarly, â€Å"By the Waters of Babylon† is like Fahrenheit 451 when approaching this idea of losing part of one’s old self. John, the main character is on a journey to become a man. He wants to gain knowledge and truth. He must go to a forbidden land where the Gods used to live, but soon finds out that they were men before his time. Benet mentions John in the following quote, â€Å"It is not for the metal alone we go to the Dead Places now—there are the books and the writings. They are hard to learn. And the magic tools are broken-but we can look at them and wonder. At least, we can make a beginning,† (page 509). This is when John finds out the truth and decides to abandon his old life. He finds this necessary because he knew the truth and knew that he can no longer follow his old life because it wasn’t true. He wants to make a new beginning and begin right where the â€Å"gods† left off but more slowly. He wants it slowly because he knows that too much knowledge will eat anyone up. All in all, both stories show that losing part of one’s old self is necessary in order to gain knowledge. Without doing so, the journey will be more difficult. In addition, one must take risks in order to gain knowledge. not finished lost other part Fahrenheit 451 This woman had a tremendous impact on Montag. She burned with her books. When he is talking with Mildred about it later, he says â€Å"There must be something in books, things we can't imagine to make a woman stay in a burning house, there must be something there. You don't stay for nothing. † (pg 51) Mildred tries to say that the woman was simple-minded and that it is water under the bridge. Montag knows that the experience will last him a lifetime. He cannot put it out of his mind. He goes on to explain that for the first time he realized that a man wrote the books He had to think them up and put them down on paper, and then he came along and in two minutes burned it all up and it was over. It seriously bothered him. montag becomes kinder: he sees the self-destructing, depressed people and is affected by them, instead of merely moving on in his life and not caring. He is so moved by his new change that he states, â€Å"It doesn’t matter what you do, so long as you change something from the way it was. he decides to stand for a real purpose: he decides to rebell against this terribly corrupted government by remembering his book. Quote: It didn't come from the Government down. There was no dictum, no declaration, no censorship, to start with, no! Technology, mass exploitation, and minority pressure carried the trick, thank God. Today, thanks to them, you can stay happy all the time, you are allowed to read comics, the good old confessions, or trade journa ls. Quote: If they give you ruled paper, write the other way. Fahrenheit 451

Fall of Ibm

CASE 15: THE FALL OF IBM Justin Marc C. Tariman B. S. B. A. MKTG 4March 14, 2013 EXECUTIVE SUMMARY Purpose The purpose of this case study analysis report to understand and formulate a set of actions for the case of a company that is experiencing rapid environment changes and difficulty in protecting its core business such as how IBM perceived its mainframes as king of computers. Problem IBM biggest problems include its huge size, highly bureaucratic decision making approach,and its management's difficulty in accepting the fact mainframes become obsolete sooner.The company lost on its focus toward meeting the needs of customers and instead over-emphasizing the needs of the mainframes. Methods of Analysis Methods of analysis used in the case were S. W. O. T. Analysis and Porter's 5 Forces of Industry Attractiveness to identify IBM's competitive advantage in a rapid changing environment and where in particular area the company failed to achieve in maintaining its position as market lead er. Alternative Course of ActionTake advantage – Enter into systems integration, outsourcing, and consultancy services to fully provide a package of IT products and services. Sustain – Using IBM's â€Å"contention† system to achieved scale economies in production and cost advantages. Build – Building competitive advantage on every division while maintaining interdependence among these divisions and prevent rivalry among these divisions. Avoid – Avoid building one-side selling on product lines by giving each division its own sales force instead of having a separate division for sales force.Recommendations It is recommended for IBM to ready its company in entering into systems integration, outsourcing, and consultancy services to fully provide a package of IT products and services. It's a new business but it could greatly give more value on its products. This is also an advantage for IBM to used the size of its organization to outsource some of its r esources to successfully create a niche in the industry. Outline of the Action Plan Objective |Activities |Targets |Resources |Indicators | |To enter into systems |Going into outsourcing and |Within 5 years, IBM will be |Research and development |The changes of demand in | |integration, outsourcing, |system integrations business|able to take lead in | |outsourcing | |and consultancy services to| |outsourcing and integrate |Talents and skills of IBM's | | |fully provide a package of | |this business to other |employees |Market share | |IT products and services. | |product lines | | | | | | |Global divisions |Share of revenue earned from| | | | | |outsourcing and services. | | | | |IT infrastructures | |

Emerging Adults Essay Example

Emerging Adults Essay Example Emerging Adults Essay Emerging Adults Essay nonprofit), â€Å"The average student graduates with about $22,000 in debt. Generation Y uses their debt as a reason to delay working because they only want extremely high paying jobs. They believe that only the perfect job is good enough for them and are not willing to settle for anything less. Ironically, they also use their indebtedness as a reason to stay in school longer- in order to prepare themselves for higher paying jobs: In the 1970s, a bachelor’s degree could launch a career and support a family. Not anymore. Now, graduate school is almost a necessity, and that means greater expenses, often when students are already saddled with college loans. Financial independence is but a dream for many. (Jayson 85) In reality, this approach to life just postpones entering the workforce and growing up. The longer they stay in school, the longer they have to figure out what to do with their life. This gives them more time to just meander through life without making any difficult decisions. With the large amount of debt and the unwillingness to move on, these young adults choose to take their time when it comes making life decisions. Their attitudes are completely unrealistic. They are actually harming themselves by building up more debt and delaying entrance into the workforce. They think that whatever they want to accomplish can be done, even without hard work and effort. Another aspect of the economy that members of Generation Y use to prevent them from having to grow up is the struggling job market. The monthly U. S. Bureau of Labor Statistics â€Å"reports†¦that among all 20-24 year-olds the unemployment rate was 17. 2 percent in April† (Zappe). These â€Å"emerging adults† use this as a reason to just hang out and wait for the right job to come to them, instead of actually going out and finding work. These twenty-somethings are lazy and refuse to work hard in order to succeed. For example, â€Å"Many are increasingly declaring themselves unwilling to work more than 40 hours a week† (Warner 12). They only want jobs that fit into their schedules and ones that do not require hard work and long hours. They think that everything is just going to be handed to them. Jeff Arnett, a psychology professor at Clark University in Worcester says, â€Å"that young men and women are more self-focused than at any other time of life, less certain about the future, and yet also more optimistic, no matter what their economic background. † This optimism is a false sense of security. Because their parents have led them to believe that they are the centers of the universe, members of Generation Y focus only on themselves and, and the idea that eventually the universe will provide them with what they want; they will eventually find the perfect job, so there is no need to find one any time soon. This sense of idealism is reflected in the statistic that â€Å"over 90 percent think they have the perfect resume† (Warner 12). This overconfidence and sense of entitlement is how they rationalize not growing up. They believe that they are too good for most jobs- so much so that â€Å"41 percent of job seekers this year turned down offers† (Warner 12). The long path to adulthood that Generation Y is taking has significant negative effects on Generation X, their parents. Generation Y is still very dependent on their parents, even as 20 year olds. For one, â€Å"American parents give an average of 10 percent of their income to their 18- to 21-year-old children† (Henig 8). This means that the parents of Generation Y must work later into their lives to support their unemployed children. As Sharon Jayson points out, the term â€Å"boomerang kids† refers to those members of Generation Y that â€Å"return home after college. According to Twentysomething Inc. , a market researcher that tracks youth trends, 65% of this year’s grads expect to live with their parents after earning degrees† (86). These parents have worked their entire life to finally be able to retire and relax, but instead they â€Å"are helping pay bills they never counted on paying† and expenses that these twenty-somethings should be paying for themselves (Henig 10). The expectations that parents will take care of Generation Y because they do not want go out and find work or because they want to live at home â€Å"places a terrible burden on the parents who might be worrying about their own job security, trying to care for their aging parents or grieving as their retirement plans become more and more of a pipe dream† (Henig 11). 0 somethings parents have their own troubles to worry about and because Generation Y refuses to grow up, their own problems become even harder for them. Generation Y should be more considerate of their parents and understand that it is time to support themselves. 20 year-olds are taking advantage of their parents because they know how much their parents loved and wors hipped them as children. Most parents will always be there for their children, but the â€Å"emerging adults† should realize that it is time to give their parents a break, and finally become responsible for their own lives. Generation Y is now â€Å"emerging† into adulthood. Many of them, however, still refuse to grow up, rationalizing that they must take their time to examine all their options in order to find their perfect niche in this imperfect world. These young adults are lazy, overconfident, and self-indulgent. They believe that everything is just going to work out in the end for them, so hard work is not necessary. Not surprisingly, then, it is taking longer and longer for these twenty-somethings to finally figure it out. It is time for them to stop relying on their parents and to stop using today’s poor economic conditions as an excuse to delay becoming independent. It is time for the â€Å"emerging adults† to realize that their life is in their own hands and that in order to succeed they need to grow up and start taking responsibility for their own lives. College Grads Face IOUs, Worst Job Market in Years Washington Times. Washington Times Politics, Breaking News, US and World News. Web. 5 Nov. 2010. . Henig, Robin Marantz. The Post-Adolescent, Pre-Adult, Not-Quite-Decided Life Stage. The New York Times Magazine 22 Aug. 2010: 28(L). Custom Newspapers. Web. 24 Aug. 2010. Jayson, Sharon. Its Time to Grow Up- Later. Reading Culture. Eds. Diana George and John Trimbur. New York: Pearson Longman, 2007. 84-87. Print. Warner, Judith. The Why-Worry Generation. New York Times 30 May 2010: 11-12. Web. Zappe, John. Facing Tough Job Market, New Grads Accepting More Offers, Lower Salaries – ERE. net. ERE. net Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting. Web. 5 Nov. 2010.

Careers for a Communications Major

Careers for a Communications Major Youve probably heard that being a communications major means a lot of job opportunities will be available for you after graduation. But what exactly are those opportunities? What are some of the best communications major jobs?   In contrast to, say, having a degree in molecular bioengineering, having a degree in communications allows you to take a variety of positions in a variety of fields. Your problem as a communications major, then, is not necessarily what to do with your degree but what industry youd like to work in. Communications Degree Jobs Do public relations (PR) for a large company. Working in the PR office of a large regional, national, or even international company can be an exciting experience simply because of the size of the PR team and the messaging.Do PR for a small company. A huge  company not your thing? Focus a little closer to home and see if any local, small companies are hiring in their PR departments. Youll get more experience in more areas while helping a smaller company grow.Do PR for a nonprofit. Nonprofits focus on their missions the environment, helping kids, etc. but they also need help running the business side of things. Doing PR for a nonprofit can be an interesting job youll always feel good about at the end of the day.Do marketing for a company with interests that parallel your own. PR not quite your thing? Consider using your communications major in a marketing position at a place that has a mission and/or values you are also interested in. If you love acting, for example, consider work ing at a theater; if you love photography, consider doing marketing for a photography company. Apply for a social media position. Social media is new to lots of folks but many college students are very familiar with it. Use your age to your advantage and work as a social media expert for a company of your choosing.Write content for an online company/website. Communicating online requires a very specific skill set. If you think you have what it takes, consider applying for a writing/marketing/PR position for an online company or website.Work in the government. Uncle Sam can offer an interesting gig with reasonable pay and good benefits. See how you can put your communications major to use while helping your country.Work in fundraising. If youre good at communicating, consider going into fundraising. You can meet lots of interesting folks while doing important work in a challenging job.Work at a college or university. Colleges and universities require a lot of communication jobs: admissions materials, community relations, marketing, PR. Find a place you think youd like to work possibly even your alma mater and see where you can help out. Work at a hospital. People receiving care in a hospital are often going through a difficult time. Helping to make sure that the hospitals communication plans, materials, and strategies are as clear and effective as possible is noble and rewarding work.Try going freelance. If you have a bit of experience and a good network to rely on, try going freelance. You can do a variety of interesting projects while being your own boss.Work at a start-up. Start-ups can be a fun place to work because everything is starting from scratch. Consequently, working there will provide you with a great opportunity to learn and grow with a new company.Work as a journalist at a paper or magazine. True, a traditional print press is going through a rough period. But there can still be some interesting jobs out there where you can put your communications skills and training to use.Work on the radio. Working for a radio station either a music-based local station or something different, like National Public Rad io can be a unique job that youll end up addicted to for life. Work for a sports team. Love sports? Consider working for a local sports team or stadium. Youll get to learn the ins-and-outs of a cool organization while helping with their communications needs.Work for a crisis PR company. Nobody needs good PR help like a company (or person) in crisis. While working for this kind of company can be a bit stressful, it can also be an exciting job where you learn something new every day.

London ships of historic interest partnership Essay - 1

London ships of historic interest partnership - Essay Example From the fact that Britain is a maritime country, the income of most of the citizens is derived from maritime activity. The London’s ships partnership has a major obligation of increasing the maritime activity and the number of visitors coming to the country. This has to be done through enacting various strategies and ways. The partnership should make the whole world aware of the existence of the historic ships and the uniqueness in them. This paper will explore how the partnership can increase the global awareness of the uniqueness and existence of the historic ships in London, means and ways to tap into the market and PEST analysis in relation to the same. The paper is to explore the best marketing mix in international and global marketing especially during overseas expansion. The main objective is to identify the most appropriate international market place to target to ensure tourists are aware of the brand and will view the member vessels as must see attractions when they visit London. The subsidiary objectives are as stipulated below: Tourism is a major player in the economy of Britain with tourist coming from both local and international markets. This has boosted the economy of the country and efforts to increase the tourist volume are being put in place each and every day. The London ships of historic interest partnership being a major player has also implemented actions to increase awareness among the residents and foreigners of the tourism facilities available. This has boosted the tourism industry in a major way. International tourists are well informed of existence of the maritime tourism and are well aware of the kind of tourism facilities they are to view and interact with when they pay a visit to the city of London. There are various factors both internal and external that have contributed to the success of the organization in response to marine tourism. The coming

Similarities and Differences between Baboon and Human Being Term Paper

Similarities and Differences between Baboon and Human Being - Term Paper Example Based on social behavior studies, psychological and physical stress levels remain exceptionally higher amongst individuals within the lower hierarchy. The social behaviors results include high blood pressure, suppressed immune system and increased stress hormones. It is imperative to note that due to the social behaviors baboons can differentiate real menace and neutral factor in a similar manner as behaviors of neurotic persons. In addition, both human beings and baboons believe that violence control implicates less stress and good health. Mostly, the highly sociable baboons normally have a healthier lifestyle and with minimal stress in a similar manner to human beings. Minimize social stress directly relates to reduces mental and physical torture with consequent comfort in health. The social build up is indispensable in a realization of least social stress, and it begins at birth amongst both baboons and human beings. Besides health-related stress similarities, baboons also have a strong tendency towards competition and aggression just like human beings. In a similar way as human beings, baboons develop inherent competitive urge when relating to each other. In addition to competitiveness aggression, baboons also directly get involved in decision-making processes in a similar way as human beings. Typically, baboons develop thinking and take sides during discussions both emotionally and rationally just like human beings. However, human beings slightly differ with baboons mainly because their decisions may surpass the immediate situation and environment. Furthermore, both the baboons and humans manifest wickedness and envy friendship in all their social associations. Another important social behavior relates to the unique personality developed by an individual and baboons.